How To Diagnose Your Site with Google Advanced Search

When John Mueller did a wonderful job outlining how to examine your site with Google Webmaster Tools, I assumed I could outline a several strategies on how to diagnose both on-web page and off-internet site challenges with Google Lookup and its advanced operators.

  • Make certain your web page is cost-free from any form of filtering challenges: research [] in Google if your web pages arrives up #1 for this query, you are carrying out alright. If you see other web-site mentioning your domain ranked 1st, that is a bad sign
  • Make sure there are no duplicate articles challenges: research for a really long quotation from your internet site (actual match, i.e. in quotations). With a web site, for illustration, you have a very good possibility to see the category website page (summarizing the publish) as an alternative of the corresponding article page
  • Check out how lots of URLs from your web-site have been indexed: lookup [] and “dig deeper” into the search benefits:
  • [] + [] + and so forth (the “deeper” you digg, the extra/ the more precise success you get)

  • Learn if the web page has canonical challenges (for internet sites working with www): research [ -inurl:www] and see if any non-www URLs have been stored in the index)
  • Detect most powerful pages of your internet site:
  • [ www]
    [ tld site:yourdomain.tld]

    (kudos to SEOmoz for the suggestion)

  • Find most appropriate web pages of your internet site (to more market them for the specified term): research [ keyword] or [ key * phrase]
  • Verify your internet site is crawled and indexed routinely sufficient: look for [] + play with “date range” sophisticated look for option.
  • Examine who (and what) your internet site is connected with: research [] to discover your web site co-citation (i.e. basically, who your promoters also hyperlink to).