Make Money Monday:  Should Lawyers Use TikTok? – My Shingle


In the previous four yrs, the social media platform TikTok grew exponentially, now boasting a billion customers a month averaging 850 minutes on the application.  Exciting details, but ought to attorneys be working with Tiktok? You could be inclined to answer “hell sure!,” significantly right after looking at these illustrations of early adopting lawyers who’ve gone viral with many hundred thousand followers or additional.  But just before you increase Tiktok to the laundry checklist of other platforms that you’ve got on your to-do checklist, you might want to consider about why you want to be a part of just before you dive in.

My cautionary phrases may audio odd, offered that I’m an massive fan of the medium. I scroll by way of day by day, consulting the application for anything from recipes like the viral salmon bowl sushi to tech suggestions like transforming a video clip track record to makeup how-tos like studying the basics of implementing eyeshadow.  I marvel at the infinite quantity of different requires on TikTok tendencies exactly where consumers acquire a voiceover or scenario or well known tune and adapt it to their concept.  And on top of all that, TikTok is crazy effortless to use with strong modifying resources obtainable correct from your mobile phone.  Impressed, I started my very own Tiktok experimental account, with the highly unique (ha! ha!) eponymous title exactly where I put up on a potpourri of subjects from commencing a law company to making ready for oral argument at the DC Circuit to widowhood.  So let me share what I’ve uncovered in my time on TikTok and no matter whether solo and small agency owners ought to give it a consider.

1.         What’s your rationale for wanting to place your legislation business on TikTok?

            Do you want to place your organization on TikTok just for the reason that you come to feel that you need to be on it?  If which is the reason, you’re most likely throwing away your time.  I’ve observed a amount of companies just recycle other social media content from Instagram reels or Youtube on TikTok just to stake out a existence and it does not seriously enjoy well.

            Alternatively, do you feel you have material that could be valuable to purchasers? Or do you enjoy the neighborhood and want to have interaction in a pleasurable medium that highlights your sense of humor or shares your truthful frustrations with specific forms of clientele or the lawful process.  Or possibly you just want to boost your video clip presence by recording and publishing limited snippets devoid of the problem of placing up a studio and a entire-blown YouTube channel.  Experimentation and education and learning are excellent factors to commence a TikTok account so long as you’re keen to be affected person in observing where your perform leads and not expecting an outpouring of new clients from the get-go.

2.         Are your legislation firm’s focus on purchasers on TikTok?

            TikTok can assist crank out customers for your regulation firm – assuming that your goal clients interact the medium.  If you practice in customer-friendly areas like estate organizing, personal bankruptcy, loved ones legislation or felony regulation, there’s a fantastic chance that folks needing guidance may well see your TikToks and hook up.  Furthermore, if you do trademark get the job done or counsel creators and influencers, TikTok is a concentrate on-prosperous medium.  On the other hand, legal professionals who provide bigger businesses, universities, and educational corporations, or even (as in my circumstance), thoroughly clean power and environmental justice communities (which are often quite people-centered) could have much less quick organization achievement on TikTok because the consumers aren’t there.  However.

3.         Does your regulation company have some thing distinctive to share?

You may perhaps be wondering that as just yet another divorce attorney or estate arranging attorney that you never have nearly anything unique or fascinating to share.  But which is not accurate.  You possibly have a exclusive spin on the legislation in your state, ongoing courtroom scenarios, or a own backstory that other users may find appealing.  Posing and answering a prevalent legal concern or busting a fantasy can make superior TikTok fodder as can sharing your observations on tendencies you see in your observe that some others may possibly not be familiar with.  An additional very good standby is posting a news tale heading and conveying the authorized issues driving the headlines.  Of course, you may possibly not even determine out what to say till you choose the plunge – I’ll confess that I had some problems coming up with written content until eventually I just started out talking.

4.         Even if you really don’t have interaction TikTok, can your legislation business understand a thing from it?

After imagining it about, you might make a decision that posting on Tiktok will not gain your legislation organization.  And that is fine.  But even if you really don’t individually take part, there is significantly that attorneys can master about other legal professionals on TikTok by scrolling through.  As a younger attorney, you might find a attorney mentor.  As a attorney working towards in a particular metropolis or point out, you may get to know a further law firm via TikTok and arrive at out and make a relationship.  In addition, as I mentioned at the outset, you can use TikTok to rapidly select up all sorts of hacks to make your experienced and personalized lifetime simpler.

Granted there are presently much too quite a few areas to hold out on social media, but TikTok is one more one to take into account including even if you are only a passive user.

If legal professionals come to a decision to interact TikTok, what is the finest route to results?

So if you make a decision to use TikTok, how can you engage productively? A few of beginner ideas starting with submitting continually as TikTok’s algorithm will make on frequency and consumer engagement.  Future, latch on to TikTok Developments – which legal professionals should really be great at in idea considering the fact that we’re purely natural followers (at the very least when it will come to precedent). I’ve in no way been one to shadow the crowd, so developments aren’t my detail but they are a good way to breed virality. Third, remark on other consumer posts and aid them sincerely and not just to acquire followers.   Fourth, recirculate your TikTok written content on other social platforms like YouTube, LinkedIn, Twitter, and Instagram.  Eventually, just have fun with it – you know you’re doing TikTok appropriate if you’d carry on enjoying with it no matter of no matter if you have ten followers or ten million.

Some Tiny TikTok Examples of Lawyers

If you’re severely thinking of TikTok, you can surely search to lawyer influencers as inspiration.  But it can also be overwhelming to test to capture up to attorneys with hundreds of countless numbers of followers who tapped into the medium early on or brought targeted traffic from followers on other platforms.  What is far more intriguing to me are Very small TikTok attorneys who are slugging it out every single working day getting traction and constructing followers.  Here’s a list that I compiled back in November 2021 of TikTok Attorney accounts of 15k or much less followers (notice: some have developed further than that just in a brief 6 months) – a number of that have not even cracked the 5000-follower mark.  But we all commence somewhere, ideal? When will you?


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