The Lifecycle Of An International Athlete – Negotiating Sponsorship & Endorsements Deals


Hand shaking

This blog in our series for intercontinental athletes explains the important factors to think about when getting into into sponsorship and endorsement bargains or merchandising agreements. 

Most athletes in most sports activities have rather couple of many years at the top rated.  The average playing career of a Premier League footballer is eight decades, and it is a comparable tale at the optimum stage of most other qualified sports.  For this purpose by itself, it is important that athletes and their advisers contemplate how to leverage their elite status and commercialise their identify and impression rights, through sponsorship and endorsements (and perhaps also merchandising).   Not only is it an crucial income stream but it may also empower the athlete to preserve their “brand value” extensive soon after their participating in job has appear to an stop.

This blog site examines some of the key challenges to consider like:

  • What are the diverse solutions out there to athletes?
  • What are the principal things that athletes really should be taking into consideration?
  • What are the key phrases to be regarded as when negotiating a contract?
    • Exclusivity
    • Marketing rights granted
    • Track record administration
    • Athlete’s liability
    • Management and approvals
  • In general system


Mary-Clare Palmer Edmund Forey


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