Once you have conquered the search engines, by getting your site to the top for your targeted keywords, the next step is expanding your law firm SEO strategies.
Don’t think that just because your site “ranks” that your law firm search engine optimization is over.
Now is the time to consider building practice-specific sites that target a particular area of law that you practice.
This strategy involves creating additional sites specific to the different areas of law in which you practice.
When properly implemented, you can spread your reach and increase your real estate in the top search engine results.
When building these sites, it is important to keep in mind that the sites cannot be mirrors of your main site. This is definitely frowned upon by the search engines and may subject your site to penalties. It will certainly work to devalue your efforts.
These practice-specific sites need to be able demonstrate value on their own. For example, if your main site just covers some basics on personal injury law, your personal injury law microsite should delve much deeper into the subject. In general, when using this law firm seo technique, you need to make sure that you are thinking about the same conversion aspects as you would on your main site (i.e. contact form, whitepapers, and calls to action).
After your practice-specific site is up and running, you will gain exposure to more potential clients on the web. Your website footprint will grow and your firm will rank for more keywords of even more spots for the same keyword.
You might ask yourself, Why don’t I just add new content to my main site? Does Google frown upon this? What are the costs involved? Should I link from my main site to the microsite? Is it better to have a blog or a microsite?